7 Proven Ways to Market Your Listing to Sell
Become the best agent in town by branding yourself as your neighborhood's expert with the following 7 steps.
Have a listing coming up? Congratulations! Here are a few tips on marketing your listing to sell. Let's ensure you've completed each of these items before you begin showing off your listing to prospective buyers.
1. Write a Killer MLS Description: Capture Attention with Every Word
Most leads initially discover your listings through the Multiple Listing Service (MLS). This is where compelling written descriptions come into play. While character limitations exist, you can still pack a punch by strategically highlighting the property's most notable features through descriptive and engaging language.
- Focus on benefits, not just features. For example, Don't just list "granite countertops—" talk about how they create a "chef-inspired kitchen."
- Use strong verbs and adjectives: Instead of "spacious living room," use "expansive living room perfect for entertaining."
- Target the emotional connection: Describe the feeling of "relaxing by the cozy fireplace" or "waking up to breathtaking sunrise views."
Stand Out with Stellar Photography: Unveil the Property's Uniqueness
High-quality photos are crucial for capturing buyer attention. But to truly stand out, go beyond the typical snapshots.
- Showcase unique qualities: Capture architectural details, special features, and outdoor spaces.
- Non-traditional angles: Experiment with creative angles and perspectives to create visually interesting photos.
- Professional presentation: Ensure proper lighting, clear focus, and a decluttered space for a polished look.
Also, include photos that showcase the property's unique qualities and focus on non-traditional angles so your listing stands out.
2. Order Property Flyers
This may seem like a simple "Of course," but your property flyers are not just for buyers who come through the property. They are also for your sellers. You can show off your marketing savvy with a beautiful, standout property flyer.
3. Use Sign Riders for Your Open House
Using address sign rider signs on your open house A-frames is one of the easiest and least expensive ways to get more traffic at your open houses. It is also an excellent way to provide potential buyers with the path of least resistance and impress your sellers.
Impress the neighborhood and separate yourself from the competition with these eye-catching, one-of-a-kind Specialty Sign Riders! No matter the season, we have a Sign Rider that is perfect for your latest listing.
4. Send Just Listed Postcards
While many prospective buyers will be out-of-market leads, it's good practice to announce your listings to the local area. High-quality mailers are great resources to mail to your entire local network because they notify current residents who may have contacts interested in moving to the area. In addition, marketing mailers keep you top-of-mind should they choose to buy or sell in the area.
5. Notify Homeowners Around Your Listing
Every Door Direct Mail (EDDM®) is a cost-effective mailing solution for geographical farming. Market your just listed property with one of our designs below, then use our innovative EDDM® mapping tool to choose your carrier routes.
6. Leverage Social Media
While posting an update every few days may get you some engagement, Facebook marketing campaigns are more successful when they're multifaceted. Here are some great ways to create relationships and generate more leads online.
Have an open house?
Create a Facebook event to invite your followers.
Lots of photos of your listing you'd like to share?
Create a Facebook album that showcases your listing's best photos. Title the album with the street address, and include descriptions and links in the album description and each photo.
Want to get more eyes on your listing updates?
Try Facebook Boosting or Ads to promote them to a more comprehensive, targeted audience.
Use Social Share
Become a social media superstar with our Social Share platform! Sign up to access thousands of unlimited fresh real estate designs and captions. Stay top-of-mind with your social media followers and never worry about what to post again.
7. The Power of Video Marketing: Show, Don't Just Tell
In today's fast-paced real estate market, standing out from the competition is crucial. One of the most impactful ways to showcase your listings and grab buyer attention is through compelling video tours.
Video tours offer a significant advantage over static pictures. They allow you to transport potential buyers directly into the property, showcasing the layout and the space's ambiance, flow, and unique character. A video creates a more immersive and engaging experience for viewers, allowing them to connect emotionally with the property.
Emotional Connection: The Key to Action
By incorporating mood music or a captivating narrative, you can evoke positive emotions in viewers. Imagine walking through a sun-drenched living room with upbeat music, creating a sense of peace and soft lighting in a primary bedroom. These powerful emotional connections can compel potential buyers to reach out and schedule a showing.
Making Your Vision a Reality: Budget-Friendly Options
While hiring a professional videographer can elevate your video production, it's not always necessary. Thanks to modern smartphone advancements and readily available editing tools, you can achieve professional-looking results without breaking the bank. Here are some tips for creating videos yourself:
- Invest in a phone tripod: This ensures stable, high-quality footage.
- Good lighting is key: Utilize natural light whenever possible and supplement with lamps if needed.
- Maintain a clean and organized space: First impressions matter, so ensure the property is clutter-free before filming.
- Plan your shots: Having a clear idea of the angles and flow you want will make filming more efficient.
- Simple video editing software: Many free and user-friendly editing tools can help you polish your footage with music and text overlays.
By incorporating video tours into your marketing strategy, you'll provide potential buyers with a more engaging and impactful experience, increasing interest and sales.
By combining these strategies—engaging video tours, captivating MLS descriptions, and stunning photography—you'll create a comprehensive listing marketing package that grabs attention, ignites interest, and propels potential buyers to contact you and, ultimately, secure a sale.
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