Market and Marketing Trends to Watch

We scour the internet so you don’t have to. Here are some of the trends we’re keeping an eye on.

An upcoming glut of distressed properties

No one knows what will happen when the forbearance programs end. If there is a rash of distressed homes suddenly on the market, you need to be prepared. Here are some ideas for homeowners on the verge:

• Ask them if a roommate would help meet their cash-flow crunch. Places like bungalow.com and spareroom.com make it easy.

• During the 2008 crisis, many homeowners moved out of their home so they could rent it and downsized to an apartment until they were financially sound.  

• If all else fails, connect them to one of your trusted attorneys with distressed asset expertise because in the COVID era the details are even more complicated.  

Here's a good article for a more detailed explanation.

Market share is up for grabs

If you haven’t changed your marketing budget or have increased it, congratulations, you’re earning exponential brand power. You are ahead of many agents, and other businesses, who have decreased their marketing. Have you opened your mailbox lately? The people that didn’t clam up are winning hearts and mindshare. Don’t be afraid to grow your business now.

• Make sure to connect with your SOI at least once a month via email. Use this copy and paste content if you’re running short of ideas. 

• Send monthly direct mail to your farm. We’re biased but we think the Corefact Elite 12-month automated program is exactly what you need right now. 

• Engage with education like national and local market stats. We’re in a hot market right, for now, so you should be showing your SOI and prospects how fast homes are selling, how few properties are on the market, that average sales prices are on the rise and other local stats. Use this postcard to show your local stats. Here’s a great resource for national stats. 

• Everything you do offline you should do online. For instance, if you sent a postcard to your farm with local stats, screenshot the front of the postcard and post it to social media. Take advantage of our social media images that match our postcards. 

Great service isn’t good enough 

Many agents say their prime differentiator from other agents is their great customer service. What does that mean? Today’s standard is demanding more than great service. They want a compelling customer experience. To create a compelling customer experience, you must:

• Be honest about the niche you actually serve and why it’s suited for you. It’s okay to be aspirational, but now is the time to focus on your current strengths.

• Really get into any apprehensions or challenges your clients may have and work to solve them.

• When problems occur, be aggressive about dealing with it — this is what creates a compelling customer experience and results in raving fans. 

Apps for all occasions

• FreshChat

  Ever wanted to convert the leads that visit your website? FreshChat offers a great live chat service that lets you talk with potential buyers and sellers right when they visit your website. This means you can turn browsers into buyers and searchers into sellers. It gives prospective clients an easy way to connect, without much hassle on either side.

• Depositlink

  Deposit Link allows you to safely request deposits and commissions from anywhere and then transfer them securely to more than 12,000 banks nationwide. You can divide commissions, track multiple payments, and issue refunds electronically in seconds. 

• OneStream

  Would you like to take the videos you have produced in the past and stream them live on up to 40 different streaming sites? OneStream Live allows you to schedule your streaming events up to 60 days in advance. You can also use the camera in your device to record or capture your screen to live stream later. 

• Otter.ai

  Take any video or audio recording and load it into Otter.ai. In about 30 minutes, you will have a written transcript. You can use this to create blog and social media content, write articles, or capture exactly what was said during a meeting. You get 600 minutes per month free!

 

 

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